Made to Order Hemp Gear for the Future
This article dives into why high-end brands burn or destroy perfectly usable goods, explores the environmental impacts, and shares insights on how the fashion industry can pivot to a sustainable future — a vision aligned with the mission of brands like The Hemp Theory, who believe that luxury should mean lasting value, not hidden waste.
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The world is at a critical juncture where sustainability is no longer just an option — it’s a necessity. Central to this shift is the concept of a circular economy: a system where resources are reused, regenerated, and recycled, rather than wasted. While many industries are struggling to align with this model, there’s one ancient crop that could hold the key to a more sustainable, regenerative future: hemp.
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One of the lesser-known risks of plastics in fashion is that they don’t stay on the surface. Microplastics released from synthetic clothing have been found in the air we breathe, the food we eat, and even in our bodies.
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The battle between cotton and hemp is about more than just textiles — it’s a choice between two very different futures. Cotton, backed by decades of industrial control and environmental harm, represents the profit-driven past. Hemp, with its minimal environmental footprint and regenerative properties, symbolises a sustainable future.
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